Editorial and Affiliate Policy
🧾 Editorial and Affiliate Policy
At Winch Equip, we’re here to simplify winches and related gear — not to push products we don’t believe in. Whether it’s a blog post, a buying guide, or a product listing, everything on this site is written with honesty and real-world experience in mind.
💬 Who Writes the Content?
All content is written by our small team (mainly people who’ve been in the trade, or close to it). We’ve spent years in the e-commerce, automotive, and recovery world — and it shows. Every article is based on hands-on experience, research, and a passion for helping people get the right kit for the job.
🔍 How We Research and Review
Before we recommend or write about a product, we:
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Review the spec sheets and manufacturer claims
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Check user feedback and trade reviews
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Where possible, get hands-on or talk to people who’ve used it in the real world
We care more about whether it works on a rainy lane at 2am than how shiny the box is.
💸 How We Make Money
Some of the links on our site are affiliate links. That means if you click a link and buy something, we might earn a small commission — at no extra cost to you.
But:
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We don’t let commissions influence what we write or recommend
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We only include links to products we genuinely rate, stock ourselves, or think are worth a look
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We regularly update links and pricing to keep things accurate
Affiliate revenue helps us keep the site running — no pop-ups, no nonsense, just useful info.
🧯 Editorial Independence
Nobody pays us to say nice things. We don’t accept payment for reviews, placement, or promotions. If a product’s rubbish, we’ll say so. If it’s brilliant, we’ll say that too.
We aim to be fair, balanced, and helpful — always.
🔁 Corrections & Updates
We update our content regularly. If you spot a mistake or something that looks outdated, get in touch — we’ll fix it quickly.
🛠 Need to Know More?
Got a question about how we choose products, or want to suggest something for us to test or write about? Drop us a message — we’re happy to chat.