🧾 Editorial and Affiliate Policy


At Winch Equip, we’re here to simplify winches and related gear — not to push products we don’t believe in. Whether it’s a blog post, a buying guide, or a product listing, everything on this site is written with honesty and real-world experience in mind.


💬 Who Writes the Content?

All content is written by our small team (mainly people who’ve been in the trade, or close to it). We’ve spent years in the e-commerce, automotive, and recovery world — and it shows. Every article is based on hands-on experience, research, and a passion for helping people get the right kit for the job.


🔍 How We Research and Review

Before we recommend or write about a product, we:

  • Review the spec sheets and manufacturer claims

  • Check user feedback and trade reviews

  • Where possible, get hands-on or talk to people who’ve used it in the real world

We care more about whether it works on a rainy lane at 2am than how shiny the box is.


💸 How We Make Money

Some of the links on our site are affiliate links. That means if you click a link and buy something, we might earn a small commission — at no extra cost to you.

But:

  • We don’t let commissions influence what we write or recommend

  • We only include links to products we genuinely rate, stock ourselves, or think are worth a look

  • We regularly update links and pricing to keep things accurate

Affiliate revenue helps us keep the site running — no pop-ups, no nonsense, just useful info.


🧯 Editorial Independence

Nobody pays us to say nice things. We don’t accept payment for reviews, placement, or promotions. If a product’s rubbish, we’ll say so. If it’s brilliant, we’ll say that too.

We aim to be fair, balanced, and helpful — always.


🔁 Corrections & Updates

We update our content regularly. If you spot a mistake or something that looks outdated, get in touch — we’ll fix it quickly.


🛠 Need to Know More?

Got a question about how we choose products, or want to suggest something for us to test or write about? Drop us a message — we’re happy to chat.

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